Sally Corp has partnered with Sesame Workshop, the non-profit educational organisation behind Sesame Street, to create the first Sesame Street-themed dark ride at PortAventura World in Catalonia, Spain.
Expected to open next year, the new ride will be located in SesamoAventura, a dedicated Sesame Street-themed area of the park, and will be housed inside a purpose-built 14,000 sq ft (1300 sq m) building.
It will feature a 10-minute pre-show where guests will go on an interactive adventure with 'Detective' Grover, who will encourage them to collect clues to help solve a mystery taking place on Sesame Street.
A mixed media attraction, the ride will combine immersive scenery and storytelling with interactive gameplay, projection mapping and animatronics and is designed to appeal to visitors of all ages.
Ed Wells, senior VP and head of International Media and Education at Sesame Workshop, said: Theme parks are one of the most powerful ways for children and families to engage and connect with their favourite characters. Our partner PortAventura World has done an amazing job along with Sally Corporation, in capturing the true essence of the Sesame Street brand and creating an immersive experience that brings our characters to life for park guests."
Fernando Aldecoa, general director of PortAventura World, said: "This partnership with the internationally recognised global leader in children's education and entertainment Sesame Workshop, along with the collaboration with Sally Corporation, as a dark ride specialist will contribute to create an attraction that will be unique experience within the range of the family entertainment offer."
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